|
Why is Hammonton booming while
other towns aren’t?
by Gabe Donio
I’ll give you
a hint: it isn’t by accident.
For a town to become successful, it has to want
to be successful. It has to act like a success,
and replace a negative attitude with a positive
one.
Hammonton has done that during the last few
years, and the results are so staggering, they
are even allowing the community to buck the
national trend of economic slowdown.
The new town hall has become a three-story
metaphor for this new positive attitude. It is a
symbol of prosperity and strength, a modern
facility that has an architectural connection to
the past.
Our new town hall says “we can” when others used
to say “we can’t.”
When the building was built, it sent a clear
message: the town is on the way up, and anyone
who buys in can come along for the ride.
People bought in — they showed faith in our town
when they purchased or renovated houses and
commercial buildings. A domino effect began,
with each new or renovated home or building
leading to more new construction or more
renovations.
We are in the midst of the revitalization,
renovation, reconstruction and transformation of
our town.
No longer content to sit on the sidelines,
Hammontonians are in the game — and they are
making plays. New residents have joined in,
bringing with them new talents, new dreams and
new goals.
Like many of you, I like to drive by new
construction or renovations. There is always a
hopeful feeling attached with watching the
physical changes associated with the realization
of a dream.
When I see a new building coming up out of the
ground, or an older building renovated into
something new, it makes me proud to call the
town home. Each time a person, business or
government entity puts hundreds of thousands —
in some cases millions — of dollars into our
town, I see it as a vote of confidence in the
future of Hammonton.
During the last decade, we have seen new schools
built and old schools renovated. We have seen a
downtown renewed, building by building, by
private business owners who had the time, talent
and ability to turn around an area many had left
for dead.
On the White Horse Pike, an old Taco Bell became
a Starbucks. An old Jamesway became a ShopRite.
The Augusta Professional Center, Applebee’s,
Commerce Bank and Wendy’s appeared. The old
building that housed, in other times, a Grant’s
and Flyer’s Gymnastics was transformed into an
attractive shopping center. Other buildings have
seen major renovation projects — and the
building continues.
Look at the Al & Rich’s Texaco rendering on the
front page. That’s what a 21st Century Hammonton
car wash, gas station and lube shop looks like.
It’s OK to be excited. These are exciting times.
It’s been said here before: Hammonton is
prouder, stronger and better than it ever has
been.
The difference is, now everyone can see the
evidence.
There is a term for what is happening with a lot
of these renovations. It’s called “adaptive
re-use.” What it means is that the existing
building — like that Taco Bell — is transformed
into a cleaners, and then a Starbucks. Instead
of building new “big box” stores, or suburban
sprawl, older buildings from the White Horse
Pike to the downtown area are being transformed
by “adaptive re-use” into buildings that the
public embraces.
What’s important to note about all this is that
in addition to making the town look better, it
also adds to the financial stability of the
community by broadening the tax base without
creating an increased demand on services or
greater impact on the environment.
How?
It’s common sense. If you’re re-using the older
buildings, you’re not building new ones. The tax
base still increases, because a renovated
building pays more in taxes than a vacant or
run-down one — but without eating up more open
space.
Has Hammonton built a better mousetrap, as they
used to say? Have we found the secret to the
balance between maintaining a place’s unique
character while continuing to grow?
Uh, yes. It appears we have.
As a result, our town continues to see economic
success in direct opposition to the rest of the
country. Construction is continuing, confidence
remains high and our local business community
can continue to be assured that any investment
in Hammonton is a sound one.
Gabe Donio
is The Gazette’s publisher.

|