• Gina Rullo

Creating immersive landscapes with Van Gogh


Courtesy Images Beyond Van Gogh: The Immersive Experience creates stunning landscapes for viewers.

Imagine being completely immersed in more than 300 of the greatest works of post-Impressionist artist Vincent Van Gogh. Now imagine experiencing all of this art liberated from its two-dimensional limitations into a three-dimensional experience that exhilarates every sense and brings to life one of the most influential artists the world has known. It’s all part of Beyond Van Gogh: The Immersive Experience, which has sold over 4 million tickets globally, making it one of the most popular current traveling exhibitions. The sensory extravaganza will open in East Rutherford at American Dream on December 1.


While journeying through Beyond Van Gogh: The Immersive Experience, guests witness more than 300 iconic masterpieces, including such instantly recognizable classics as “The Starry Night,” “Sunflowers,” and “Café Terrace at Night,” as well as many revealing self-portraits.

Prices start at $39.99 for adults and $23.99 for children (ages 5-15), plus ticketing fees.

Tickets are on sale now at www.vangoghnewjersey.com.


“This distinctive and unique multimedia artistic adventure is deeply resonating with audiences. Encompassing a refreshing new twist unlike art lovers have seen before, Beyond Van Gogh: The Immersive Experience gives a new appreciation of this tortured artist’s stunning work.

Unsurprisingly millions of people all over the world credit Van Gogh with enhancing their relationship with art. Beyond Van Gogh: The Immersive Experience will only strengthen that connection,” Justin Paquin, producer, Paquin Entertainment Group, said.


The Education Room leads into the unique Waterfall Room which flows into the Immersive Experience Room. Freed from their frames, Van Gogh’s spectacular paintings appear on projection-swathed walls inviting guests to fully immerse themselves into the incredible detail of his work and be enveloped in his ever-shifting, swirling and colorful flowers, cafes and stunning landscapes. And, hearing the artist’s own dreams, thoughts and words set to a symphonic score drives an unmatched narrative experience.


Cinematic Van Gogh exhibitions have crossed the ocean from European cities to North America in recent years and met with great critical acclaim, with sold-out audiences in every market. This exhibit runs December 1 through January 29, 2023. Hours vary by day and it is only closed on Christmas Day.


American Dream is located at 1 American Dream Way in East Rutherford. American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, Sea Life Aquarium, Big Snow Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience—The Avenue— features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce&Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more.

The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys”R”Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, and the world’s first and only “candy department store,” IT’SUGAR.