New women’s boutique now open
Perhaps, Hammonton’s latest women’s boutique, is now open for business.
Ana Yanoschak owns the store with her mother Lisa, and said that the elder Yanoschak “had been planning to open a boutique for women for quite a while.”
“This was definitely a passion of hers that she had passed down to me,” Yanoschak said.
Yanoschak said that store derives its name from a Bible verse.
“It’s named after Esther 4:14: ‘Perhaps this is the moment for which you were created.’ A lot of women love that; they feel very connected to our store,” Yanoschak said.
Yanoschak said that one of the aspects of the store that resonates with customers is their classic styles and earth tones.
“We try to keep it light, something that you can’t find at your everyday store—Kohl’s, Target, those big suppliers—something unique that you say, ‘I’m never going to see this anywhere and I have to buy it now.’ People who shop here come back and tell me how many compliments they received on their blouse or whatever it is they had bought. We have a ton of repeat customers, and lots of support from the locals so far,” Yanoschak said.
Hammonton is actually the second location for Perhaps; the first is located in Historic Smithville, which Lisa Yanoschak opened “about two years ago.”
“My mother still has a store there, but she had a vision for this store, and it really came to life for her,” Yanoschak said.
Yanoschak, who recently moved to Hammonton, said that the town was always on their short list for a second location.
“We love Hammonton. We love the town. We’ve been looking for a downtown, and, every single time we do a search, this town always pops up. It’s just such a cute little hometown, and the community is such a welcoming community. Before we knew that, I knew that I was moving here, so we did some research. I had called the realtor that’s selling our house, and asked if they knew of any shops that were open up because we were interested in expanding in the next year or so. It happened to be the same exact day that this location was listed for rent,” Yanoschak said.
Yanoschak said that when she walked in to see the space, she said that it was “adorable.”
“We came to see it and we fell in love. Our vision really came to life. We added the fitting room and the desk. This was just all one long room. It came together great,” she said.
Yanoschak said that the store’s location, directly next to Casciano Coffee Bar & Sweetery, has been helping with foot traffic.
“We’re actually connected to Casciano’s. We keep the door open; it helps with the flow,” Yanoschak said.
Perhaps held its grand opening on January 30, and Yanoschak said that the event had “a wonderful turnout.”
“I had people waiting in their car for us to open. The day went by so quickly. We did a lot of advertising on Facebook; Downtown Hammonton shared a lot of our posts. It worked out wonderfully,” Yanoschak said.
Yanoschak said that they hope to be in that location “forever—or a very long time.”
“We hope to get the word out to all the locals and beyond. We would like to keep expanding. We have a coastal kind of vibe to our store, so we do the coast, the beach town, and we look forward to seeing what the future holds for us as far as expanding ... I think once customers come in, they’ll definitely understand that warm feeling. We get a lot of people who say that this store makes them feel at such peace; they can’t describe it. They love it and they keep coming back. I think that we just have to get you in the door, and you’ll keep coming back,” Yanoschak said.
Perhaps is open from Tuesday through Thursday, from 11 a.m. to 4 p.m.; Fridays from 11 a.m. to 5 p.m.; Saturdays from 11 a.m. to 6 p.m.; and Sundays, from noon to 4 p.m. They are closed Mondays.
“Once we get warmer weather, our hours will be expanding. We do keep updated on Facebook,” Yanoschak said.